Supermarket seduction, traffic light labelling and apple crumble cake!

So………………………… today 2 of team Pugh have a birthday – Jessica and Jake, or ‘the kittens’ as they are affectionately known, turned 4 – so to celebrate we erm….. ran out of cat food! We normally bulk buy but today as you can’t leave a cat hungry, especially on their birthday we erm……. dashed to the supermarket! Now this is still allowed as we are in the ‘research’ stage of ‘a year without supermarkets’ and therefore we have not broken any rules however it did feel like we were committing a crime!

Since starting this up we haven’t actually spent any money in a supermarket. This hasn’t been a conscious decision and we are in fact what pre blog we would have considered ‘very low on food’ but just thinking about this topic has made us realise that actually if we think a little harder about food we don’t need to dash to the supermarket quite so often. That said it was very handy to pop to the supermarket and so today we learnt that when we do start the challenge forward planning is going to be a key to our success!

What was interesting was that as soon as we were inside the supermarket, and given the fact that we are on heightened alert and about to go supermarket cold turkey, some how the supermarket started to work its magic! We went in for cat food and cat food alone, however within three seconds we looking at a pumpkin and thinking about roasting it then selecting which one we liked then…………stop……… we came in for cat food! Dashing between folk (there is nothing more annoying than other shoppers) and running around like we were taking part in supermarket sweep looking for cat food we clock some reduced ‘fresh parsley’ ooooooooooooo ‘we could go and buy a fish and have fish in parsley sauce for tea……..’ stop – we only NEED catfood! The point is we were going in for a specific item, we knew what we were having for tea and had already got the meat out the freezer but we were nearly seduced into buying things we didn’t need to! NEARLY – we left with cat food and cat food alone, a smug smile and a feeling that we can’t wait to start the boycott.

next time your at the checkout and you hear the beep – think of the fun you could be having reading ‘a year without supermarkets’!

On the way home radio 2 were airing a lively debate about the new traffic light system that all supermarkets are due to introduce on foods. At the moment supermarkets have their own way of marking foods as high in fat / sugar etc but soon there will be a system that is adopted by all supermarkets (Iceland are not playing ball – wonder why?). Normally this would only have been semi interesting but today this was fascinating. It is clear that the labelling  like this will be useful to some people and consumers will still have a choice whether they take note of it or not but what was really interesting was the point that local butchers and green grocers won’t need to do this. Why – because the food they sell is not processed. If our catfood trip proved anything it is that it is so easy to be seduced, and if lots of supermarket food is processed then doing this challenge will hopefully improve out health. Feeling smugger still we went home to erm………. bake a cake!

  • 150 grams Sugar
  • 150 grams Butter
  • 150 grams Self Raising floor
  • 2 tsp Cinnamon
  • 2 Eggs
  • 5 Apples peeled, cored and cut into small chunks

For the crumble topping

  • 35 grams butter
  • 35 grams sugar
  • 35 grams self raising flour
  • handful of crushed nuts (we used pecans)

Grease 7″ cake tin

Cream together butter and sugar until pale. Add the egg and whisk again, fold in the cinnamon and flour, mix in the apple and put the mixture in the cake tin. Bake for 30 mins at 200c.

Whilst this is baking rub the flour and butter together, add the sugar and chopped nuts and mix. Take the cake out of the oven and sprinkle crumble on top – bake for a further 30 minutes until golden and a skewer comes out clean.

Serve hot or cold.



One thought on “Supermarket seduction, traffic light labelling and apple crumble cake!

  1. This has made me laugh out loud!! Having seen you earlier and bid farewell as you headed off to said supermarket I can only imagine your adventure and fight to resist all offers available!! Really looking forward to this starting and occasionally saving pennies with you…I’m afraid I’m not brave enough to join you though! X

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